Canada Soccer agrees and expands 12-year CSME extension in bid to open revenue ‘floodgates’
February 13 – Canada Soccer has extended commercial partnership with Canadian Soccer Media and Entertainment (the renamed Canadian Soccer Business), for a further 12 years.
Under the new mandate CSME has expanded its commercial role to include Canada Soccer merchandising and licensing rights, on top of the media and sponsorship rights it already sells.
James Johnson, Group CEO, CSME, said that the new deal is an “important moment for soccer in Canada,
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