Online bookies reduce their backing of Brazilian shirt sponsorships: exodus or adjustment?
February 6 – When the Brasileirão Série A kicked off last week, only 12 of the league’s 20 clubs were carrying a betting company as their master sponsor, down from 18 last season. An eye-popping drop in the age where gambling sponsorship, where allowed, is seemingly driving the world’s game.
Bahia, Coritiba, Grêmio, Internacional, Santos, and Vasco da Gama are still shopping for their valuable front-of-shirt sponsorship, while Red Bull Bragantino and Mirassol are promoting their own brands rather than renting the space to bookmakers.
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