Villa eye commercial growth with new Birmingham retail space
May 22 – Aston Villa have opened a new 10,000 square-foot retail space in Birmingham’s Bullring shopping centre, marking a significant commercial milestone for the club as they look to capitalise on recent on-pitch success with stronger off-pitch positioning.
The two-storey store represents the club’s most prominent physical retail investment to date and aligns with a wider strategy to elevate the Villa brand both domestically and internationally. It coincides with the club’s push to return to the UEFA Champions League for the second straight season after a hiatus from the top of European football stretching over four decades.
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