Liverpool launch ‘All Read’ platform to streamline digital membership
May 22 – English Premier League (EPL) champions Liverpool have leapt ahead in the content race with their launch of ‘All Red’ – a streamlined, digitally integrated membership program that unifies all paid services and fan engagement under one platform.
The Reds are consolidating LFCTV GO, official membership and LFC Rewards into a comprehensive system designed to expand their global fanbase, leverage first-party data, and boost direct-to-consumer revenue.
‘All Red’
The post Liverpool launch ‘All Read’ platform to streamline digital membership appeared first on Inside World Football.