Bayern expand global reach in Asia; Schalke extend HRS kit sponsorship
May 21 – Bundesliga champions Bayern Munich have plenty to celebrate beyond their record-breaking 32nd title. The Bavarian giants are now embarking on an aggressive international expansion throughout Southeast Asia, establishing a year-round presence that coincides with the club’s 125th anniversary.
With strategic offices already operating in New York, Shanghai, and Bangkok, the German powerhouse is fostering relationships with regional stakeholders in what has become an increasingly connected global football landscape.
The Bangkok operation specifically targets local content creation,
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