Shark Tank India’s Anupam Mittal on how catchphrases from the show have gone viral and turned into a meme-fest; writes ‘Memes are creating new stories’

Shark Tank India has evolved into a pop-culture phenomenon, with its dialogues transforming into viral internet memes. Anupam Mittal acknowledges the marketing lesson in this trend: authentic, spontaneous content resonates most with audiences. The show continues to make entrepreneurship accessible and spark wider conversations about startups.