Coca-Cola hydrates its soccer game and adds Canada fledgling Northern Super League to roster
February 28 – The Northern Super League (NSL) has landed a major sponsorship deal with Coca-Cola ahead of its inaugural season in April 2025. The partnership will see Smartwater and Powerade become the league’s Official Hydration Partners, while Coca-Cola takes on the role of Official Soft Drink Partner.
This move comes as the beverage giant reshapes its football sponsorship strategy, including a renewed focus on Powerade, a resolved dispute with FIFA, and a fresh push into Major League Soccer (MLS) and U.S.
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