Apple’s $2.5bn MLS streaming deal starts to show cracks
January 31 – The MLS’s groundbreaking 10-year, $2.5 billion deal with Apple is starting to show cracks after just two seasons, with not even Lionel Messi driving the subscriber growth that was predicted for the streaming service both within the US and internationally.
Apple holds the worldwide broadcast rights exclusively and has added over a million subscribers with an average weekly viewership hitting 1 million in the US. But it doesn’t look like it is enough for the tech and entertainment giant,
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