Football fans are 11% more loyal to brands than non-football fans, finds SAP Emarsys research
May 14 – Football fans are the most loyal consumers a brand can have, according to research by data marketing specialists SAP Emarsys.
The new SAP Emarsys data shows football fan loyalty extends beyond the pitch, with football supporters typically 11% more loyal to brands and retailers than non-football fans.
Amongst the findings, the data shows that football fans also stay loyal for longer, with 55% continuing to support retailers after sales end,
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