AS Roma add Saudi brand Gissah as fragrance partner
January 26 – AS Roma have added another Middle Eastern name to their commercial mix, announcing a partnership with Gulf-based fragrance brand Gissah in a deal that pushes the club further into lifestyle licensing and underlines how businesses from the region continue to find footholds in European football.
Gissah becomes Roma’s Official Fragrance Partner, marking the Saudi brand’s first move into football sponsorship and introducing a new commercial category for the Serie A club.
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