Inside the booming kit launch business: It used to be a single photo - now it's Ozzy Osbourne, Zidane, Vieira, 60-strong production teams and six-figure fees
![Inside the booming kit launch business: It used to be a single photo - now it's Ozzy Osbourne, Zidane, Vieira, 60-strong production teams and six-figure fees](https://i.dailymail.co.uk/1s/2024/08/18/22/88660137-0-image-a-6_1724015577531.jpg)
Welcome to the world of the football kit launch in 2024. The days of Tony Adams or Alan Shearer posing, military-style, in their new club shirts belong to another era.