Mustang Survival Expands Blue Friday Campaign for Ocean Cleanup

Instead of flash sales and doorbusters, Mustang Survival is again using Black Friday weekend to support clean oceans. The brand announced it will continue its Blue Friday initiative, donating funds to help remove plastic pollution from coastal waters and encouraging other companies to do the same.

Blue Friday launched in 2019 as a way for outdoor and marine brands to redirect the consumer rush toward environmental impact. For the third year, Mustang Survival will lead the effort and rally partners to contribute a portion of holiday sales to a nonprofit dedicated to ocean health.

“For the past two years, Mustang Survival has opted for Blue Friday instead of Black Friday,” said Anja Mueller, Mustang Survival’s director of marketing and e-commerce. “Our role is to grow the movement, amplify its impact, and invite more companies to take part.”

For 2025, all donations will support the Ocean Legacy Foundation, a Vancouver-based organization focused on removing and recycling ocean plastic. The campaign will help fund large-scale cleanups along British Columbia’s coast. According to the foundation, every $4 donated removes one pound of waste from the Pacific and redirects it to their recycling facility in Richmond, British Columbia.

“It’s rewarding to bring more intention to a season that’s often focused on spending,” Mueller said. “By helping continue the Blue Friday legacy, we’re giving people a chance to shop with purpose and support cleaner oceans.”

Mustang Survival is calling on like-minded marine and outdoor brands to participate and contribute to the Ocean Legacy Foundation this year. Sailors and consumers can also back the effort by choosing to shop with Blue Friday partners.

More information and partner registration details are available at blue-friday.ca.

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