‘Ok I need ASAP’ cry shoppers as they run to Primark for £12 dupe of Molly-Mae’s documentary rugby shirt
SHE’S a fashion powerhouse whose first clothing line sold out in just 24 minutes.
Molly-Mae Hague launched Maebe – her quality range of staples including boxy jackets, adjustable-waist jeans and short-sleeve knit tops – last year.
But as well as picking up items from her debut fashion brand, fans of the Love Island alum, 25, love to find dupes of her stylish outfits.
Recently, the influencer turned businesswoman sported a burgundy rugby shirt while promoting her Amazon Prime documentary Behind It All.
And shoppers have been left delighted after spotting a £12 version in Primark that bears a striking resemblance to the TV beauty’s.
The long sleeved polo top comes in two colour variations – brown with pink and white stripes, or burgundy with blue and white stripes just like Molly-Mae’s.
It comes in sizes XS to XL and is available for click and collect if you want to make sure your local store has it in stock.
Describing the dupe on their website, the Primark team say: “Don’t worry, you don’t need to know the rules of polo to wear this striped long sleeve polo top (but being versed in fashion rules may help).
“The classic collar adds a preppy twist, while the relaxed fit keeps things laid-back and effortless.
“The contrasting white collar and button placket are signature to the classic polo top (which we love). Play with textures and pair your polo top with jeans or pleated skirts.”
And fashion fans are already going wild for the “gorgeous” buy on social media.
Hailing it as “the viral dupe”, one person said: “That Molly-Mae rugby top from the documentary that everyone went wild for? Primark – You’re welcome.”
A second wrote: “I saw Molly-Mae wearing a stripe rugby top so…I wouldn’t have looked at it before seeing someone else styling it!”
A third chimed in: “Love it! It’s one of those tops I wouldn’t look twice at but it looks so good on!”
“Ok I need asap”, cried a fourth.
A fifth added: “Got mine today. It’s gorgeous!!”
Meanwhile, a sixth joked: “Molly Mae’s wearing rugby shirts, so we’re wearing rugby shirts. I tried it in a S, but maybe would’ve got it M for more oversize. Cute casual summer outfit.
“I actually tried this on before watching the Molly-Mae documentary, and was like ‘girl! Matching!!!’.”
Not everyone’s convinced about the retail giant’s sporty buy, however.
One social media user sighed: “It’s okay to have your own personality. Don’t worry.”
Someone else claimed: “Molly-Mae is going to be the reason that British charity shops are full of [these] in a month.”
“I just can’t get on board with these rugby style tops”, confessed a third.
And a fourth wrote: “Someone said Tracey Beaker and I can’t unsee it.”
New show
Molly-Mae’s very lavish lifestyle has been well documented, and the first three episodes of her latest docuseries gave viewers a closer look into her flashy spending habits.
During the half hour episodes, she spilled the goss on her situation with ex Tommy, how they’ve coped with co-parenting daughter Bambi and even the £140 Maebe blazer that caused widespread backlash.
But fashion fans also noticed her extensive designer wardrobe and beauty products – making it clear that style is a huge passion.
Three years in the making
The mum-of-one said Maebe had been “three years in the making”.
Speaking about the launch, which came just weeks after her five year relationship with Tommy Fury came to an end, she said: “When I became a mum, I changed a lot as a person and different things became important to me in terms of fashion, it was the right time to launch Maebe. I was really ready to sink my teeth into something new.
“I have a really good feeling about this new era of my life and think it’s going to be so special and a great thing for me to focus on and put my time into as well as being a mum to Bambi.”
Mega price shock
Despite the popularity of the long-awaited fashion brand, many shoppers were left gobsmacked at the prices.
The influencer, 25, has been slammed for “not knowing her audience” after revealing how much she’s charging for a basic tee, jeans and blazers.
Many slammed the “outrageous” prices – which range between £35 and £140 – and questioned why the range is “so expensive”.
“Why does Molly-Mae’s new range have to be so expensive?” one shopper moaned on X, previously Twitter.
“Molly-Mae charging an arm and a leg for basic clothes is outrageous,” another slammed.
Whilst someone else chimed in: “Does she realise that a lot of her followers are young girls, uni students or adults that have to pay mortgages?”
What are the Maebe prices?
- Away Day Top – £55
- Away Day Trousers – £60
- All Tied Up Shirt – £65
- Contour Popper Top – £50
- Seam Denim Jeans – £90
- Dreamer Pointelle Tee – £35
- The Ultimate Blazer – £140
- Cosy Cropped Cardigan – £60