THE CHINESE FASHION GIANT

Currently, the combined net worth of the fortunes of the four people  https://www.luseandco.fr/

behind the company, including that of Xu Yangtian , the CEO of Shein ,  https://99scoop.com/

is nearly $40 billion, Bloomberg explains in a recent article.

In 2022, Shein was valued at $100 billion and became the largest fast fashion company in the US market. It is also the most popular fashion brand in Google searches in 113 countries.

The reasons for Shein’s success

The early success of the men’s, women’s and children’s clothing retailer, founded in 2008, is not due to its understanding of collective taste in clothing, but to a completely different set of skills. Shein’s notoriety and good fortune is the result of the business model set up by its founders, completely atypical industry representatives, without much experience and not at all comparable to venerable names like Ralph Lauren, Gucci and Louis Vuitton. .

It is in particular speed that defines and characterizes it. Its designers are inspired by the tastes of Western teenagers. The Asian company reacts almost instantly to changing trends and anticipates the tastes of its customers. It effectively uses artificial intelligence (AI) to respond to these preferences and sells affordable clothing made directly in China, from where it uses lightning-fast supply chains.