Wigan Warriors • Pricing/marketing
Jukesays wrote:
I have said that maybe as a one off there should have been a "Covid" amnesty of some sort i.e. anyone having one say up to 5 years ago could get a Renewal price ST now?
But it's difficult to reduce Full price ST's too much - bearing in mind if people do want a New ST then can get one at the early bird price - as the whole reason for the incentive/cheaper price is to get people to pay earlier/up front etc.
Also game day price - I do agree that maybe 30 is a tad too much - but if you reduce too far there's less incentive for ST's
As I said previously - Judging Wigan on the Cheapest Full price ticket is unfair
People have the early bird reductions chance
The other price categories for U7's - Juniors/ And Junior up to 18 as opposed to 16/ Young Adult options & Seniors starting at 60
So there are multiple facets to the structure and we compare favourably
Said it before and will continue to say it - reducing tickets to 10/15 like some want isn;t the answer as it will drive revenues down in other areas and no way will we recouple that through new ST holders etc ad walk up extras
What is the answer then Jukes? Any creative thinking re solutions? What could the club do differently to reverse the trend of crowds decreasing significantly over the last decade? The intend of the thread is not to criticise the club and complain that I'm not saving enough money - its to consider any adaptations or different strategies that can be taken to address the problem.
Your opinion is ST prices are fine. Fine - fair enough. I led with the ST prices in the OP as an article on the topic triggered my thoughts. I still think they could be a little cheaper but I can come round to the idea that the benefits of rewarding loyal existing fans outweigh the costs of more affordability for non ST holders. However, you still have the barriers to entry for new and returning/lapsed fans and it is those categories of fans that the club will need to appeal to in order to improve attendances (with all the benefits that will bring such as more income, sustainability, improved match day experience, optics on TV etc).
I've repeated some of my suggestions below (copied from the first post with a couple of additions). Do you have any ideas to add? Unless you feel that the club's approach is perfect in every way and instead we should blame the customer base for not buying the product? (A fatal attitude for businesses IMO).
Tweak the prices for lapsed fans. Scale match ticket prices on the sidelines so wider blocks are cheaper than central blocks. Categorise games so that lower category games against Wakefield/Salford etc are cheaper than higher category games against Saints/Warrington etc. Honest assessment of the marketing since the new marketing lead came in - has there been any noticeable improvement? Some more innovation/creativity with Wigan TV - potentially with some fan involvement/discussions. Increased benefits for ST holders who bring new/lapsed fans to a game. A fan survey to existing/lapsed/potential fans to gather views on what would attract fans to games. An email newsletter to the fan database. Invite fans to sign up for the club's social media channels in the newsletter (particularly YouTube which has a very low subscriber count of 2,300). Hand out flyers at the St Helens Good Friday game with some form of ticket bundle offer for the next few games.
Statistics: Posted by MadDogg — Wed Jan 11, 2023 6:06 pm — Replies 61 — Views 6465