Leeds Rhinos • IMG Recommendations for British RL
https://www.superleague.co.uk/article/3 ... mendations
In summary the recommendations are:
A re-positioned calendar which optimises flow, narrative and engagement, incorporating regular 'peaks' of interest and a compelling season climax.
A calendar aligned with the global game to facilitate an international window in October and incorporate a mid-season international.
Participation in the top tier to be based on a range of on and off field measures, delivered through a club grading system with the aim of supporting financial sustainability and encouraging investment into clubs. 'Category A' clubs will be guaranteed participation in the top tier whilst 'Category B' clubs will be re-assessed annually with the highest-ranking clubs occupying the remaining slots in the top tier.
Promotion and relegation will continue on the field of play between the second and third tiers with tier two increasingly filled with strong Category B Clubs.
An expansion strategy to be developed that targets and supports the growth of the Women's and Girls' game, and also growth in new markets.Participation of clubs outside of the UK to be capped and with additional standards to support domestic growth.Operations to be centralised where this can maximise efficiencies and drive incremental revenue (e.g. ticketing and digital infrastructure).A new brand strategy to be introduced and aligned with the above commercial strategy
In summary the recommendations are:
A re-positioned calendar which optimises flow, narrative and engagement, incorporating regular 'peaks' of interest and a compelling season climax.
A calendar aligned with the global game to facilitate an international window in October and incorporate a mid-season international.
Participation in the top tier to be based on a range of on and off field measures, delivered through a club grading system with the aim of supporting financial sustainability and encouraging investment into clubs. 'Category A' clubs will be guaranteed participation in the top tier whilst 'Category B' clubs will be re-assessed annually with the highest-ranking clubs occupying the remaining slots in the top tier.
Promotion and relegation will continue on the field of play between the second and third tiers with tier two increasingly filled with strong Category B Clubs.
An expansion strategy to be developed that targets and supports the growth of the Women's and Girls' game, and also growth in new markets.Participation of clubs outside of the UK to be capped and with additional standards to support domestic growth.Operations to be centralised where this can maximise efficiencies and drive incremental revenue (e.g. ticketing and digital infrastructure).A new brand strategy to be introduced and aligned with the above commercial strategy
Statistics: Posted by Jack Burton — Wed Sep 28, 2022 1:28 pm — Replies 2 — Views 218