London Broncos • 2022 Memberships.
Mixed bag on the pricing, but generally good. Adult Full Member looks very fair, effectively two games for a free and (presumably) a reserved seat for the season.
General Admission perhaps a bit high to get the newbie interest, all though in fairness it does align with the Full Membership value.
The pricing structure is a bit punchy for youngsters. For Memberships, 12 and under is excellent value, 16 and under looks spot on. Under18’s is way too high (they are the new Under 16’s in terms of remaining in education).
£12 for Under 16 (so is this excluding 16 year olds) on GA is too high and will not encourage families and again the U16’s are pushed up to Concession prices.
I expect there will be deals nearer the time, but the teenager family cost is too high to attract families in any number on the standard prices. Under 18’s at AFC Wimbledon varies on the stand, but 7 pounds in the East for example. They are (and will remain) free for Ladies matches in an attempt to attract families.
I don’t understand the Target Market for the Associate Membership. I thought it might be me, not ready to commit to a Full Membership before experiencing the sport live, but planning to go to most games. I can’t see the benefit. Perhaps I’ve misread it, but it would be cheaper to buy 13 General Admissions (the extra’s aren’t valuable enough in my opinion).
AFC Wimbledon offered a Stadium Card for £30. Gives £5 off each GA match ticket (23 matches in total) plus priority access to Cup Matches home and away (a useful benefit). So break even is 6 games. Something similar at the Broncos would make sense, a lowish price (the card) but enough to encourage you to attend (and pay full GA for effectively 6 matches).
Using the South Stand is a smart move. Allows for lots of parking in the stadium for players, officials, staff and hopefully disabled visitors. Designating a section of the ground as a Community Section is a smart move and looks like learning the lessons of AFC Wimbledon’s mistakes when they tried to move Season Ticket Holders / Debenture Holders to seat schools/clubs etc to an FA Cup match.
So apart for the need for some improved family pricing I think the Broncos have done well. Add in the Bronco’s Ticketing System will likely beat the football club’s system hands down it’s looking good.
General Admission perhaps a bit high to get the newbie interest, all though in fairness it does align with the Full Membership value.
The pricing structure is a bit punchy for youngsters. For Memberships, 12 and under is excellent value, 16 and under looks spot on. Under18’s is way too high (they are the new Under 16’s in terms of remaining in education).
£12 for Under 16 (so is this excluding 16 year olds) on GA is too high and will not encourage families and again the U16’s are pushed up to Concession prices.
I expect there will be deals nearer the time, but the teenager family cost is too high to attract families in any number on the standard prices. Under 18’s at AFC Wimbledon varies on the stand, but 7 pounds in the East for example. They are (and will remain) free for Ladies matches in an attempt to attract families.
I don’t understand the Target Market for the Associate Membership. I thought it might be me, not ready to commit to a Full Membership before experiencing the sport live, but planning to go to most games. I can’t see the benefit. Perhaps I’ve misread it, but it would be cheaper to buy 13 General Admissions (the extra’s aren’t valuable enough in my opinion).
AFC Wimbledon offered a Stadium Card for £30. Gives £5 off each GA match ticket (23 matches in total) plus priority access to Cup Matches home and away (a useful benefit). So break even is 6 games. Something similar at the Broncos would make sense, a lowish price (the card) but enough to encourage you to attend (and pay full GA for effectively 6 matches).
Using the South Stand is a smart move. Allows for lots of parking in the stadium for players, officials, staff and hopefully disabled visitors. Designating a section of the ground as a Community Section is a smart move and looks like learning the lessons of AFC Wimbledon’s mistakes when they tried to move Season Ticket Holders / Debenture Holders to seat schools/clubs etc to an FA Cup match.
So apart for the need for some improved family pricing I think the Broncos have done well. Add in the Bronco’s Ticketing System will likely beat the football club’s system hands down it’s looking good.
Statistics: Posted by Smithers99 — Tue Nov 23, 2021 2:08 pm — Replies 23 — Views 601