Warrington Wolves • Super League TV rights.

I don't think anybody on here would object to the idea of promoting the club better and making the product more attractive to get fans in. The scepticism was that KF was going about it the right way.

Lets say you're running a pizza chain and the punters say your pizzas are not what they used to be a few years ago and are boring and predictable now.

At a board meeting, one of your directors says, OK lets focus on getting our core product right, focus on the pizzas. Lets change our head chef and switch up our menus. We need to review why our recruitment of staff has not been as good as our competitors, so lets get a new HR director in. We need to look at why our apprenticeship programme doesn't seem to deliver enough chefs coming through, get someone on that. The goal should be to outcompete our rivals on the strength of our core product and make our pizzas the best quality and most varied and interesting on the market.

Another director says, I agree the pizza quality is not acceptable and must improve. But I want to focus on getting the best eat-in experience in our stores. And I want an edgy social media strategy that gets us more interactions on Twitter by doing wind ups of other pizza chains. I don't just want us to be the best pizza chain, I want us to be one of the biggest commercial brands in the world.

Which approach do you prefer.