The Virtual Terrace • The new SKY TV deal 2022
Hopie wrote:
The value of the TV product is falling, think now would be a good time to get creative.
Negotiate a value for the broadcast of the league on TV, then negotiate for additional money for other aspects of the game. One idea would be to ringfence a separate (not for pro clubs) amount of money from the company that wins the TV rights for youth development, pay for local development officers to go into schools and help regional leagues bring kids into the game. Then partner with them for online content/TV shows showing how *TV company* and the RFL help kids get fit, build community spirit etc. All good karma/PR for the sport and the TV company. Think how sky sponsorship of a cycling team helped expand interest in pro cycling, and combine it with the pieces that have come out of the "rugby league community" coming together for the pandemic, and individual players affected by serious injury/disease.
Unfortunately I reckon the Super League will negotiate for itself, get a worse deal, and then try and cut off the rest of the game from the money it gets.
I can't argue with any youth development point, but don't forget most SL clubs already have TV money "ring fenced" for their development foundations. They already employ development officers. Of course these people are employed by the clubs themselves "to go into schools and help regional leagues bring kids into the game".
It's easy to think that the SL clubs just take kids off the local Amateur clubs as that was how it was but the foundations now work with the local amateurs. Your idea is such a good one that it is actually already being done and I think a problem is the "charitable foundation" moniker is misleading. Most club web sites will highlight what their foundations do in the community to promote RL youngsters.
"I reckon the Super League will negotiate for itself, get a worse deal, and then try and cut off the rest of the game from the money it gets."
Your right again, but even if the RFL negotiated the deal we would still get less money. It appears neither SKY nor Superleague felt that awarding ££Millions to the Championships to focus the excitement on a competition containing the bottom four SL clubs ever worked - hence the thing was scrapped before the contract even ended.
It's pretty much common knowledge now - certainly because Lenegan said in in the press - we may be looking at £150M next deal a drop of £50 Million. The SL clubs are likely to take all that money for themselves......
One major reason being to keep their development foundations and their academies going.....
Statistics: Posted by Donnyman — Thu Nov 12, 2020 9:59 am — Replies 42 — Views 2334