London Broncos • Do the London Broncos Actually Exist?
RfE wrote:
Get some of the Academy lads to do the leaflet drop. Will cost nothing( bar the printing costs).
Bartercard Pounds cost us nowt........use a bartecard printer, get fans/academy to deliver...cost = £0.00......but it involves hard work and innovation, so doubtful it would work
Bostwick wrote:
Leaflet drops are not very effective.
Really?
When last back in the UK I popped into a refurbed bub in Hanwell for a pint and they were running a promotion called "street of the week". Basically, they leaflet dropped an entire road and offered 20% off the bill for a group of 4 who could provide proof of address (ie, one of the party lived on that street).
I tried this last week with my new business and had 64 tables of 4 or more dine and drink with us.....that's 10 groups a day with an average spend of $50 (£25) a head.....and I paid a young fella $100 to drop them off to a street with 500 houses on......and I have the name and address of 64 people who I will write to next week with a feedback request (which they can email me...more data) and in return they'll get another 20% off their next visit if it happens before the end of march.........
I've marketed, sold to, followed up, captured more data and then marketed again all for a minimal cost.....
...so yeah, Leaflet drops on their own don't work, but as part of a structured campaign, they are gold!
Statistics: Posted by Call Me God — Thu Feb 07, 2019 10:49 pm — Replies 92 — Views 4725