Leeds Rhinos - southstander.com • Re: Lenighan blames West Yorkshire mafia
Morton Rhino wrote:
Seems to me like we are going backwards. We used to have a twelve team league and then contrived extra fixtures . before that a 14 team league . All of these have been tried and then deemed as failures. No one coming up with any thing new . We have had a franchised system before , that didn`t work either.
The franchise model should have been the best approach. The problem was that the system was so badly set up because it measured the wrong things and encouraged the wrong behaviours. It encouraged clubs to give out unsustainably cheap tickets in order to meet the "average attendance" criteria for example, when the measurement should have been based around ticket revenue. That would have forced clubs to focus much more on how they market themselves to actually grow - free and cheap tickets isn't marketing.
That was what escalated Bradford's problems. The club devalued its product by selling it cheaply, it cut its profit margin to meet the attendance criteria and, when the bank pulled its credit line, it couldn't regain that profit margin.
Statistics: Posted by bramleyrhino — Mon Sep 17, 2018 3:06 pm