Sportadar pens long-term data deal with European handball association

Sports data and integrity solutions provider Sportradar has entered into a long-term data partnership with the European Handball Federation (EHF).

Under the agreement, which also includes the handball association’s media division, EHF Marketing, Sportradar will serve as the official data partner for both bodies.

Sportradar will collect and distribute official EHF data to multiple media and betting entities, as well as utilising technologies such as AI and machine learning to develop solutions for analysing data and identifying new insights to improve the sport as a whole.

The deal covers the collection of live data and statistics for over 1,500 national team and beach handball matches per year, as well as more than 750 European Cup matches each season across all European elite club competitions.

For the EHF, this will include the Men’s and the Women’s EHF Euros and their qualifiers, younger age category events, the European matches of the World Championship Qualification and the Beach Handball Euros.

In terms of EHF Marketing, the deal covers all matches in the EHF Champions League Men and Women, the EHF European League and the EHF European Cup.

Sportradar began working with the EHF and EHF Marketing in June 2017 under a multi-faceted data, marketing, and digital services agreement. This was then expanded in 2018 to also include integrity education and monitoring services.

“We have a longstanding relationship with EHF and EHFM and we are delighted to have further extended our partnership to secure a long-term data and distribution rights agreement,” Sportradar’s managing director sports partnerships, David Lampitt, said.

“We will be working alongside them to continue to grow the sport via our extensive network of media and betting partners.”

EHF secretary general Martin Hausleitner added: “As European handball enters a new era, the agreement with Sportradar is another important piece of the puzzle to elevate our sport to new and unprecedented heights.

“We are making a significant step forward, not only in terms of the number of matches we are offering live scouting for, but also when it comes to the depth of data available for our fans and partners.”