Warriors’ Jonas Jerebko looks to put Swedish basketball on map

The NBA might be a global brand, but it has yet to catch on in Sweden.

In the Scandinavian country, where more than half of the 10.2 million citizens participate in organized athletics, handball, floorball and bandy remain more popular than basketball.

“I’m trying to do everything I can to get it bigger over there,” said Jonas Jerebko, the only Swede playing in the NBA. “I don’t know, it’s tough. They’d rather watch skiing or sports you’ve never even heard of.”

Still, there is reason for optimism: In recent summers, while visiting his hometown of Kinna, Jerebko has noticed a growing number of Stephen Curry jerseys.