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2018 World Cup

Hisense returns to World Cup action with Qatar 2022 deal

04

April 29 – Chinese consumer electronics company Hisense is returning as a World Cup sponsor for the Qatar 2022 edition, having debuted with FIFA in Russia in 2017 and 2018.

Hisense were one of a series of Chinese sponsors that fleshed out FIFA’s Russian World Cup after what had been a slow uptake from commercial partners. The white goods and electronics company based in the east-coast city of Qingdao, put its name to the 2017 Confederations Cup and 2018 World Cup but stopped short of taking the top category of FIFA sponsorship as a FIFA partner.

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The post Hisense returns to World Cup action with Qatar 2022 deal appeared first on Inside World Football.

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