FIFA scores World Cup final hat-trick in China with Mengniu joining sponsor roster
December 20 – FIFA has added a fifth sponsor for the Russia 2018 World Cup, the third from China. Chinese dairy products manufacturer the Mengniu Group will be designated the Official drinkable yoghurt and pre-packaged ice cream.
As part of the deal Mengniu will also be the Official milk and powdered milk of the FIFA World Cup for Greater China. Mengniu joins fellow Chinese businesses Hisense and VIVO as a 2018 sponsor. Budweiser and McDonald’s are also World Cup Sponsors.
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