FIFA World Cup 2026 revenues set to top $6 billion even as India rights deal remains pending
FIFA’s 2026 Men’s World Cup is set to become the most lucrative edition in history, with combined media rights and sponsorship revenue expected to cross $6 billion, according to Ampere Analysis. Media rights alone are estimated at $3.8 billion, while sponsorships are projected at $2.4 billion, driven by the expanded 48-team format and higher commercial activity across matches.