Maidstone United group accounts 2024/25

Turnover for the year was £1,963,993, a decrease on the previous season (£2.74m), which had been boosted by an exceptional FA Cup run. The club recorded an EBITDA loss of £167,267. On a cash-flow basis, borrowings increased from £2,415,000 to £2,616,000, represented by interest‑free loans from owners Terry Casey and Oliver Ash.

The 2024/25 season was successful on the pitch, with the men’s team reaching the National League South Promotion Final and all other areas of the club in good sporting health. The club also continued to serve the Maidstone community, as it has done since the Gallagher Stadium opened in July 2012.

The financial loss for 2024/25 can be attributed to a number of factors, including global‑economic pressures. The rising cost of living for supporters impacted attendances compared with the previous year – a trend seen across the leagues.

The club also faced significant cost inflation, both within the playing squad and in general operational expenses such as repairs, maintenance and utilities. Stewarding and match-day safety costs also rose sharply.

Oliver Ash said: “With regard to squad costs, the club continues to experience strong wage inflation, fuelled by several clubs offering substantial wage increases. These clubs appear willing to sustain significant short‑term losses.

“We continue to regret the absence of effective financial governance within the National League, which previously rejected a proposed salary cap that would help control wage inflation, promote sustainability and support fair competition. The league’s management of the financial side of the play-offs also meant that, despite reaching the final, the club incurred a loss of approximately £30,000.”

Terry Casey said: “As result of a number of cost cutting measures we aim to reduce the losses for this 2025/26 financial year but there will still be a disappointing shortfall. The financial safety and security of the club is the absolute top priority for us and we are determined to ensure that there will be no further losses incurred in the future.

“The challenging economic climate continues to make it difficult for suitable new investors to come forward, although several serious discussions are ongoing. We remain confident that a sale can be agreed in the coming weeks, in the best interests of the club and supporters.”