OLIVER HOLT: BlueCo's arrogant Chelsea 'project' is fatally flawed, startlingly naïve and failing miserably. They claim to be building one of the best teams in the world... but they are just creating football's equivalent of a madhouse
There are an awful lot of blowhards in the vanguard of the BlueCo project that is turning Chelsea Football Club into a playground for its toxic experiment in melding arrogance with startling naivety.