The truth about World Cup ticket demand and why USA’s opener has struggled to sell out
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“Six days after FIFA president Gianni Infantino claimed that ‘every’ 2026 World Cup match is ‘already sold out,’ FIFA, out of nowhere, launched an effort to sell World Cup tickets. It emailed fans advertising an ‘exclusive additional chance to purchase,’ and warned that ‘availability is extremely limited.’ Then, from Wednesday onward, it offered tickets to at least 64 of the World Cup’s 104 games, according to fans who sent information and screenshots to The Athletic. The unexpected sale was, some experts suspect, the clearest evidence yet that FIFA has perhaps overstated demand for some World Cup games — or, rather, that it has priced out segments of that demand. …”
NY Times/The Athletic