FIFA outlines plan for nationwide fan engagement programme in Canada
January 29 – FIFA has outlined plans for a nationwide fan engagement programme in Canada ahead of the World Cup this summer, launching a series of one-day public events designed to extend the tournament experience beyond the country’s two Host Cities.
Branded ‘Canada Celebrates’, the programme will run parallel with the tournament from June 11 to July 19 and feature up to 40 stops across the country. FIFA says more than 75% of Canada’s population will be within a two-hour drive of at least one event,
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