Using Novelty Bets to Re-engage Lapsed Players 

A lapsed player probably still loves sports. They just don’t see the point in the same old bets. Find a new, entertaining angle to bring them back. 

Why Traditional Reactivation Campaigns Fall Short 

Offering a deposit bonus to a bored player misses the point. 

• Money is not the problem; boredom is. 

• You need to fix the experience, not just the balance. 

• Give them a new reason to be excited about betting. 

The Power of Novelty and Prop Bets 

Forget the final score. Novelty props let you bet on the moments that make sports entertaining. It is the perfect lighthearted nudge to re-engage a fan. 

The Psychological Appeal of Low-Stakes Engagement 

Novelty bets work because they are an easy way back in. 

• They feel low-risk compared to a heavy spread bet. 

• They change the thought from “serious analysis” to “this is fun.” 

• They break the inertia that keeps a player from logging in. 

Characteristics of Effective Re-engagement Props 

The best props for re-engaging players share a few traits: 

• Simple to grasp: No advanced stats needed. 

• Topically relevant: Tied to current buzz or a player’s story. 

• Just plain fun: They spark conversation and friendly competition. 

Strategic Categories for Re-engagement Props 

To systematically attract lapsed players, bookmakers can create prop markets across several engaging categories. 

Cultural and Entertainment Props 

Great novelty props tap into the cultural moment: 

• Game-adjacent bets: Coin toss, coach’s hat color, most-shown celebrity. 

• Major event markets: Full Oscar winner slates or political race odds. 

• They attract a wider audience by betting on the spectacle, not just the sport. 

Player Performance Micro-Props 

Micro-props make every minute matter: 

• Specific player events like an early interception. 

• Head-to-head matchups within the game. 

• They engage superfans who pride themselves on niche knowledge. 

“What If” and Scenario-Based Props 

Bets on game developments, like who uses a challenge first, fuel predictions and friendly arguments. They give players a personal stake in the game’s flow, not just the final score. 

Executing a Prop-Based Re-engagement Campaign 

A successful campaign requires more than just posting new lines; it needs to be targeted and promoted strategically. 

Identifying and Segmenting Your Lapsed Players 

Use your data to speak directly to them: 

• Segment your inactive players by how long they have been gone. 

• Look at what they used to bet on. A former NBA prop bettor might love a dunk contest wager. 

• Tailor your offer to their past interests for a much better shot. 

Crafting the Invitation and Promotion 

Talk about the fun, not the bet. Send a message like, “Got a prediction for the Halftime Show?” Make the new props look visually exciting to signal something fresh. 

Utilizing the Right Technology: The Prop Builder 

Creating custom bets manually is not sustainable. A dedicated prop builder tool allows you to launch timely and creative markets in minutes — letting you test new ideas and engage players without drowning in administrative work. 

Measuring Success and Iterating 

Judge your success with clear data. Watch for reactivated logins and deposits from your target list. See which novel bets are hits. This feedback loop sharpens your next big idea. 

Establishing Key Performance Indicators (KPIs) for Engagement 

True success means bringing players back for good: 

• Count novelty bets placed, not just logins. 

• Measure the financial lift from the re-engaged group. 

• Check for lasting activity to see if you’ve rebuilt a habit. 

Analyzing Player Behavior and Prop Performance Data 

Turn campaign data into a strategy: 

• Pinpoint the prop types with the best conversion rates. 

• Understand the wagering behavior they triggered. 

• Create a responsive profile to target your lapsed list more effectively next time. 

Implementing a Feedback Loop for Continuous Improvement 

Create a loop of learning and improvement: 

• Experiment on small segments to find winning formulas. 

• Hold regular reviews to make data-backed decisions. 

• Evolve your strategy into a reliable player retention engine. 

Turning Silence into Action 

Bring lapsed players back by making betting entertaining again. Creative props are your secret weapon.  

To build them fast, you can enhance your sportsbook offerings with a prop builder like Pay Per Head and stand out from the crowd.