Job Vacancy: Digital Marketing Executive

We’re looking for a talented, passionate Digital Marketing Executive to join Raith Rovers Football Club in a full-time role.

You’ll play a key part in growing our brand visibility, deepening fan engagement, and driving commercial performance across our digital channels.

The ideal candidate is a football fan with strong hands-on digital marketing experience, plus a creative, experimental mindset – someone who’s keen to test, learn, and continuously improve.

What the job entails:

– Plan and deliver digital marketing strategies that grows brand awareness, boosts fan engagement, and drives commercial results across ticketing, retail, hospitality, and other club initiatives

– Create and publish high-quality engaging content across key channels (social media, club website, email/CRM), maintaining a consistent tone of voice and brand standards.

– Own day-to-day community management, responding to comments, messages and enquiries across all platforms in a timely, professional and on-brand manner.

– Coordinate and support a volunteer network (e.g., RaithTV, photographers, matchday contributors, social media support), ensuring clear briefs, smooth collaboration and consistent output quality.

– Measure and report on performance, tracking key metrics including engagement, reach, website traffic, email performance, ticketing conversions and retail sales, and using insights to optimise future campaigns.

– Identify content and commercial opportunities by staying current with industry news, social media trends, football culture, and platform updates.

What we’re looking for:

– Bachelor’s degree in Marketing, Digital Marketing, Communications or a related discipline (or equivalent practical experience).

– Experience in a digital marketing role, ideally in sport.

– Strong understanding of core digital channels, especially social media platforms, and how to tailor content to each.

– Excellent written and verbal communication skills, with a clear ability to produce engaging, accurate and on-brand copy.

– Confident using digital tools such as social media management platforms, email marketing software and content management systems (CMS).

– Strong analytical capability – comfortable interpreting data, identifying trends, and making data-led decisions.

– A creative, proactive mindset with the ability to generate fresh ideas and deliver campaigns that cut through.

– Genuine interest in football and supporter culture, with an understanding of fan behaviour and what drives engagement.

– Organised and reliable: able to juggle multiple priorities, work to deadlines, and thrive in a fast-paced environment.

Role details:

– Full-time: 40 hours per week

– Matchday cover required: you’ll be expected to work on matchdays and attend home and away fixtures as needed

– Salary: £26,000 to £28,000 (dependent on experience)

How to apply:

Please send your CV and a Cover Letter to ruaridh.kilgour@raithrovers.net.

Deadline: Tuesday, 6th January 2026

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