European Football Clubs pens multi-year partnership with EA SPORTS FC
December 11 – European Football Clubs (EFC) has agreed a multi-year partnership with EA SPORTS FC, aimed at strengthening the organisation’s work across its 800-plus member clubs and widening the sport’s reach on and off the pitch.
The agreement centres on three programmes that combine grassroots investment, digital engagement and expanded in-game representation for European teams.
In-game representation is a growing currency for smaller clubs – with EA FC’s enormous player base becoming the perfect patch to grow their own fanbases if utilised to its fullest potential.
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