U.S. Soccer Just Partnered with This Iconic Brand to ‘Power the Future of Sport’
There’s more to fueling an athlete’s dream than talent, training, or even a competitive edge on match day. Sometimes it’s about what’s in the fridge—and in the community. In one of the year’s most ambitious sports partnerships, U.S. Soccer and Chobani have joined forces to “Feed the Dream," leveraging the power of good, healthy food and international sports to inspire and nourish families across America.
For Chobani, recently crowned the No. 1 yogurt brand in the country, it’s a high profile move to put purpose and nutrition at the center of every conversation. For U.S. Soccer, it’s a pivotal moment, not just prepping for the 2026 FIFA World Cup or the 2028 Olympics, but building the grassroots systems, programs, and connections that keep soccer growing in every corner of the country. What lies ahead is more than just drills, data, or stadium lights: it’s a plan to power up the future through nutrition and community, one kid, coach, and club at a time.
As announced, the multi-year partnership makes Chobani the Official Nutrition Partner of U.S. Soccer, timed perfectly as the Federation doubles down on its mission to grow the game everywhere. “This partnership is more than just a match or drills on the pitch,” said Hamdi Ulukaya, Chobani’s founder and CEO in a press release. “It’s about nourishing potential, strengthening communities, and creating a future where everyone can move, grow, and dream.” The deal encompasses everything from scholarships for youth clubs (via the Soccer Forward Foundation) to education on nutrition values for coaches and players. Chobani will also be a founding partner of the Arthur M. Blank National Training Center, a cornerstone for advancing national teams and building the future home of U.S. Soccer.
The Future of Soccer Begins Here
The partnership promises more than just branded snacks at halftime. With Chobani’s “good food for all” ethos, the company will help co-create a learning tool on nutrition values for use across coach training programs. That will be launched through the Soccer Forward’s Resource Hub, aiming to empower coaches nationwide—an audience that shapes both performance and personal wellness for generations to come. “At U.S. Soccer, we know soccer is more than a game; it’s a force for good,” said JT Batson, CEO & General Secretary of U.S. Soccer.
The effects go way beyond the field: Chobani’s philanthropic work and local investments mean programs like the Chobani Ball Kids and initiatives tied to the Arthur M. Blank National Training Center aren’t just about winning matches, but about investing in whole communities and building inclusive opportunities for youth. Nutrition isn’t an afterthought, it’s a primary focus of the Federation’s strategy to deepen the impact of soccer, help develop future leaders, and keep the game “sustainable across generations.”
Also joining the team is La Colombe Coffee, now the Official Coffee and Cold Brew Partner of U.S. Soccer, enhancing everything from fueling pre-game rituals to powering up fans and coaches in the stands with its craft coffee at the heart of the U.S. Soccer community.
When a food brand famous for putting “humanity first” lines up with U.S. Soccer, it signals a broader shift for sports culture in America. This isn’t just about the next big tournament, but a movement to nourish young athletes’ potential, create better access to healthy food, and connect families and fans everywhere to a shared dream.
As Chobani steps into this role, the company is playing a vital part in powering the future of the sport, creating smarter youth programs, and a vision for the game that stretches beyond the ninety minutes on the pitch. With U.S. Soccer, Chobani, and La Colombe coming together, the impact transcends the field, affecting the lives of kids, players, and fans for years to come.