NESN Posts Largest Red Sox Audience Since 2019 — Powered By Younger, More Diverse Fans
NESN, New England’s premier sports network, on Monday announced that it closed out the 2025 Red Sox regular season with its highest viewership in six seasons, fueled by significant increases in younger audiences and women viewers, as well as record-breaking streaming growth.
Household ratings rose 50% from 2024, while average viewership among Adults 25-54 surged 136%, both reaching their highest levels since the 2019 season. In addition:
— Women’s share of the total audience grew to 44%
— The total number of Adult 25-54 viewers increased by 30%
— Fans tuned into more games on average: Adults 25-54 watched 37% more and Adults 18-34 watched 28% more
NESN’s streaming platform, NESN 360, delivered breakout numbers. Total minutes streamed per game more than tripled on the app. This was driven by the average audience per game jumping 181% compared to last season. Viewership among DTC subscribers skyrocketed 387%. Total minutes streamed per game also more than tripled on the app.
The top four NESN 360 games this season included notable moments like Roman Anthony’s debut on June 9, the Friday-night 1-0 win against the Yankees on Aug. 22, at the Toronto Blue Jays on Sept. 23 and Payton Tolle’s debut on Aug. 29 against Pirates star Paul Skenes.
“The message is clear: Red Sox audiences are bigger, broader, younger, and more engaged than we’ve seen in years,” said David Wisnia, President & CEO of NESN and Sportsnet Pittsburgh. “NESN’s continued development of cutting-edge production, surround programming, and alternate telecasts, matched with strong on-field play for the Red Sox, helped attract new fans and bring them closer to the team and players.”
This season, NESN aired 151 Red Sox telecasts, each featuring a full hour of pregame and postgame coverage. The network expanded its cross-platform lineup with the launch of Red Sox Batting Practice Live, the return of alternative casts Unobstructed Views and NESN MultiView, Monster Week, a special 1975 retro telecast and other themed broadcasts, along with the 310 to Left video enabled podcast and additional original programming.
About NESN
NESN is consistently one of the top-rated regional sports networks in the country with award-winning Red Sox and Bruins coverage, and recently named RSN of the Year by Cynopsis. NESN and NESN+ are delivered throughout the six-state New England region and are available anytime, anywhere, on any device on the NESN 360 app via direct subscription or TV authentication. The network is also distributed nationally as NESN National. NESN’s free ad-supported streaming (FAST) channel, NESN NATION, offers 35+ hours of weekly live and original programming, including exclusive sports content, interviews, and behind-the-scenes features, available on Samsung TV Plus, Prime Video, Roku, LG, Twitch, Plex, and TCLtv+. NESN.com is one of the country’s most visited sports websites with dedicated digital video production and always-on news coverage. NESN’s social responsibility program, NESN Connects, is proud to support and connect its employees with charitable organizations in the Greater Boston community. NESN also manages SportsNet Pittsburgh, home of the Pittsburgh Penguins and Pittsburgh Pirates for all regionally televised games in and around Pittsburgh, as well as other local sports content. NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and Delaware North (owners of the Boston Bruins).