FIFA spent more than $50million on Club World Cup marketing to boost ticket sales

“FIFA has spent over $50 million on marketing to promote this summer’s Club World Cup tournament in the United States, including increasing their original budget by millions in the past month as they sought to drive attendances for the tournament, according to multiple people briefed on their budget. The Club World Cup, a project driven by the organisation’s president Gianni Infantino, had been beset by organisational challenges as FIFA sought to make a splash for the first edition of the revamped 32-team tournament. In a statement released last week, FIFA said they ‘anticipate great attendances and electric atmospheres’ across the twelve venues and eleven cities hosting the competition. …”
NY Times/The Athletic
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