DAZN will broadcast the Club World Cup around the world. What is the streamer’s big idea?

“Six months before the planned start of the Club World Cup came word that FIFA had finally found the grease to make its new wheels turn. A global broadcast partner had been secured and in its hands was the billion dollars that could be repurposed as a prize pot to demand the attention of the 32 competing teams. FIFA called it a ‘landmark agreement’, the first of its kind. All 63 games in its expanded now-summer club competition would be made available free, with the body’s president Gianni Infantino calling it the ‘most widely accessible club football tournament ever’. The partner selected to make it all happen, though, raised eyebrows. …”
NY Times/The Athletic
Guardian – Uncontested: Dazn’s $1bn story reveals why the Club World Cup is really here