Relevent enters exclusive negotiation over UEFA club competition sales rights
February 12 – New York-based Relevent Sports has long seen itself as a disruptor in world football, and now they have officially hit ‘pay-dirt’ after overcoming rival bidders to earn an exclusive negotiation period to secure the global commercial sales rights to UEFA’s men’s club competitions.
The rights period covers the 2027-2033 six-year cycle. The rights tender process is being led by UC3, the joint venture company of UEFA and the European Club Association (ECA).
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