EA Sports boosts football gaming realism with TRACAB Technologies acquisition
February 4 – EA Sports, developer of sports-sim games FC25 and College Football 25, is making a major move to enhance its football gaming realism by acquiring TRACAB Technologies – a leader in optical tracking and real-time data analysis.
The deal will see EA integrate TRACAB’s cutting-edge AI and machine-learning tech, further bridging the gap between virtual football and the real thing after a rude awakening in its financial reports last week.
EA shocked investors by downgrading its fiscal year 2025 forecast from projected mid-single-digit growth in live-service net bookings – a vital metric for the company’s health – to an unexpected decline of the same magnitude.
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