Tottenham announce change to club logo and branding
Tottenham Hotspur have announced that their cockerel logo and other elements of their brand have now been tweaked.
The history of the Tottenham cockerel
While Tottenham had a cockerel logo since the inception of the club, they have had different versions of the cockerel over the decades. They changed it to its modern, minimalistic version back in 2006 by simplifying the badge.
18 years on from the change, the club have now confirmed that they have tweaked the badge again and ‘remastered the brand’.
Changes to the brand
Spurs have announced that using input from more than 300 players, staff and fans, they have now decided to forge a new band identity which takes a “more playful, daring approach for the club’s brand across the multitude of platforms.”
They reveal that the curved ‘Tottenham Hotspur’ text has been removed from beneath the cockerel, which enabled the club to increase its scale across different environments.
Further, the cockerel will now be supported by a new silhouette version that allows for a more playful expression of the brand across different spaces.
Further changes announced
Apart from the changes to the club’s main logo, they have also remastered the famous ‘THFC monogram’, which has been used since the 1950s.
The club have also developed “a suite of hallmarks to celebrate key heritage features”, including the Seven Sisters Trees, Bruce Castle and 1882 (the club’s founding year), in order to support their brand’s storytelling.
To know more about all the changes Tottenham have made to their branding, click here.
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