Some people plan to spend more on football this year—because of Taylor Swift
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Based on a survey, more than half of all Americans are planning on spending money on NFL games this season, with 14% inspired by a certain superstar.
The NFL season kicks off tonight with a match between the Baltimore Ravens and reigning Super Bowl champs, the Kansas City Chiefs. It’s the moment hordes of hardcore football fans have been waiting for ever since the Big Game aired back in February. It’s also a highly anticipated moment for another faction of more recent gridiron converts—fans of Taylor Swift.