FIFA signs Saudi Arabian oil giant Aramco as a worldwide sponsor partner in 4-year deal
April 25 – State-owned Saudi Arabian oil giant Aramco has become one of FIFA’s Major Worldwide Partners’ in a four-year deal running through to the end of 2027 and covering both the 2026 men’s and 2027 women’s World Cups.
Aramco will have exclusive sponsorship rights in the energy category, while FIFA said the sponsorship activation will see the two parties focus on the twin areas of innovation and community engagement.
Aramco has a deepening involvement in sport.
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