UEFA bucks trend with Euro 2028 ticket pricing
March 31 – While FIFA faces a global backlash over World Cup 2026 ticket pricing, UEFA is moving in the opposite direction for Euro 2028, and fans of the beautiful game in Europe.
UEFA has confirmed it intends to freeze most ticket prices for the European Championship, which will be staged across England, Scotland, Wales, and Ireland. The cheapest category, branded aptly as the “Fans First” ticket, is expected to come in at approximately £26.
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