FIFA Sets TikTok as ‘Preferred Platform’ Content Partner for 2026 World Cup
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TikTok has been set as FIFA’s first-ever “preferred platform” partner in a deal ahead of the 2026 World Cup that aims to make the social media app the “go-to place for fans and creators throughout the tournament,” taking place this summer. The TikTok pact, which comes on the heels of the team-up between the brands […]