UEFA Women’s EURO 2025 on course to double sponsorship revenues
June 26 – UEFA Women’s EURO 2025 is on course to deliver a watershed moment for the commercial side of the women’s game, with new research from Ampere Analysis projecting a minimum of €32.5 million in sponsorship revenue – more than double the €15.3 million generated in 2022.
The 112% jump is a clear sign that the tournament is entering a new phase of commercial maturity, backed by rising fan interest and a tailored sponsorship model now proving its value.
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