Coca-Cola puts rights lawsuit behind them and buys into FIFA’s Club World Cup
February 21 – Coca-Cola has resolved its legal dispute with FIFA to become an official sponsor of this summer’s much-criticised expanded Club World Cup.
The soft drinks giant, a FIFA partner since 1978, had been at odds with football’s governing body over sponsorship rights, filing a case at the Swiss Arbitration Centre alongside Adidas after being told they would have to bid for rights they believed were already included in their existing deals.
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