FIFA opens Club World Cup ticket sales using dynamic pricing model
December 20 – FIFA have put the first round of Club World Cup tickets on sale, in a move which puts dynamic ticket pricing in place for the first time in football.
The upcoming tournament, already rife with controversy, attracted new attention earlier this week after Bayern Munich accidentally leaked the prices for the latter stages of the tournament – and they’re eye-watering.
For the time being, though, FIFA have put the first round of tickets on sale,
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