Eye on Small Business : Bella Baby Photography

Print Full ArticleA self-taught photographer with no business background, newly-divorced Kelly Billington saw an opportunity to transform hospital portraiture, offering parents of newborns beautiful, natural images instead of what she saw as “standard shots.” She secured her first Bella Baby Photographyhospital contract in 2006 and from that time on the business has grown exponentially, as more and more hospitals across the nation have signed up.Two years later, Kevin Kenneflick took over her interest in the business, launching at Lenox Hill Hospital in Manhattan. While several partners have their own controlling interest, it’s Kenneflick who now operates – no pun intended – Bella Baby at hospitals across the tristate area. White Plains Hospital, he told the Westfair Business Journal, was the third contract he ever landed and Bella Baby has now been present there for 16 years, while the firm’s services are also offered at the Northern Westchester Hospital in Mount Kisco, the Westcheste...