P&G’s Olympic Moms Return, Uber Is Boxed In: Top 5 Ads Of The Week
Yeti somehow makes duck hunting emotional, SickKids goes all in on new fundraising, and Oxfam shows the scary side of tax loopholes.
P&G’s “Thank you, Mom” campaign first launched ahead of the 2010 Vancouver Winter Games. A pretty perfect piece of sports advertising. Little kids competing in Olympic events–hockey, skiing, speed skating, figure skating, bobsledding, and more–until the kicker shows us that’s just how their loving moms still see these phenomenal athletes. It’s evolved over time to show the struggle athletes go through to achieve their goals, and the journey their moms take with them all along the way. Over the last four summer and winter games, it’s been a gold medal in feelsvertising, and 2018 seems to be no exception. Only this time, it’s got a twist.