How the Scottish snowsports industry could harness the backcountry skiing boom

At a recent meeting of the Scottish ski industry’s high heid-yins there was a discussion about key moments in the 2017/18 season – the events that had done the most to help raise the profile of Scottish snow-sliding. As you’d expect, the presence of homegrown athletes like Murray Buchan and Alex Tilley in the Winter Olympics in Pyeongchang featured prominently, as did the impact of the early March cold snap better known as the Beast from the East, which contributed mightily to Scotland’s ski resorts enjoying their most prosperous season in five years.